Manual everything
Production tracked on paper, inventory in spreadsheets, decisions made reactively after the fact.
Factory Operating System
The smart factory platform built for MSME manufacturing
Setu unifies IoT, MES, ERP Lite and AI analytics into one real-time platform — giving small and mid-sized factories the live shopfloor visibility once reserved for enterprises, at a fraction of the cost.
63M+
MSMEs in India
<3%
use MES or ERP today
Real-time
machine-level visibility
The industry problem
Most factories still run on Excel, paper and gut feel
Owners walk the floor to know what's happening, because nothing connects. Enterprise ERP/MES like SAP and Oracle are too expensive and complex for MSMEs to adopt.
No real-time visibility
Owners physically walk the shopfloor to understand status — there is no single source of truth.
Disconnected tools
Tally, WhatsApp, Excel and manual registers operate in silos, none of them talking to each other.
Costly downtime
Machine stoppages go unnoticed, eroding output with no data to find or fix the root cause.
Inventory inaccuracy
Stock counts drift from reality, causing shortages, overstocking and material losses.
No traceability
Delayed reporting and missing lineage make quality issues hard to trace and slow to resolve.
What we are building
A Smart Factory Operating Platform
IoT, MES, ERP Lite, AI analytics and real-time dashboards — one connected system for the whole shopfloor.
Real-time connectivity
Sensors, PLCs and gateways stream machine data over MQTT into a live operational picture.
MES execution
Live production monitoring, OEE tracking, downtime visibility and hands-on operational control.
ERP Lite
Material flow management from GRN to dispatch — focused on what MSMEs actually need.
Unified dashboard
Production, inventory, machine health, dispatch and energy utilization in a single view.
Operator-friendly UI
Designed for the shopfloor, enabling fast adoption by the people who run the machines.
AI-ready architecture
Predictive maintenance, smart alerts and production intelligence built into the foundation.
The disruption
Democratizing Industry 4.0 for MSMEs
A new category of Factory Operating System — focused on live shopfloor execution, not just financial ERP transactions.
- Industry 4.0 technologies made affordable for MSMEs.
- Reactive manufacturing replaced with data-driven, real-time operational intelligence.
- Productivity, traceability and visibility once reserved for large enterprises.
- Connected digital manufacturing that cuts downtime and inventory loss.
- A modular architecture enabling rapid, low-cost, scalable deployment.
- Live execution at the core — not just transactions after the fact.
Market opportunity
India has 63 million MSMEs.
Fewer than 3% use MES or ERP.
That gap is a massive opportunity for an affordable, scalable smart factory platform designed for the operational realities of MSMEs.
Competitive advantage
Why Setu wins on the shopfloor
Deep shopfloor understanding
Built by people who understand manufacturing operations, not just software.
Hardware + software in one
Hardware, IoT, MES, ERP Lite and AI analytics combined into a single platform.
Modular, scalable SaaS
An architecture that grows with the factory and deploys in a fraction of the time.
Low-cost deployment
A small fraction of the cost of enterprise ERP, with none of the complexity.
Built for Indian MSMEs
Designed specifically for the realities of Indian small and mid-sized industries.
AI-driven intelligence
Predictive maintenance and smart alerts that turn data into decisions.
Long-term vision
The digital backbone for MSME manufacturing
An Indian Smart Factory Platform spanning electronics, automotive, railway, industrial manufacturing and consumer products — enabling globally competitive digital factories through affordable Industry 4.0 transformation.
Let's digitize your factory
Tell us about your operation and we'll show you what real-time visibility looks like for your shopfloor.
Get in touchor email contact@zensenlabs.com